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Market Research

Are you sure that there is a market for your product in the USA or in Germany/Europe or in Japan? Or, do you spend time and money trying to sell without knowing whether your product will appeal to customers in that foreign market? Do you assume that you will find customers in a foreign country just because you were successful finding customers in your home or another country?

Why are you afraid of spending five thousand dollars for market research when you are not afraid of spending two hundred and fifty thousand dollars for all kind of other business activities that may never pay off?

Market research is one of most important yet most disregarded elements of business management. We suggest you consider spending five to ten percent of startup cost for market research before making a bigger investment.

Market research is available in many forms. Any method that will help you to systematically gather information and data about your customers, competitors and your market will be suitable. You want to know as much as possible about:

• Size and growth characteristics of your target market(s)
• Products and services that appeal to your target market(s)
• Size and growth characteristics of market segment(s)
• Competitors (competitive analysis)
• Customers
• Extraneous variables, market trends

Large companies will spend millions on all kind of sophisticated forms of market research. But small and medium size companies with limited financial resources will have to find ways to gather information and data without spending millions. Market research can be performed on a very low budget and without employing the services of an established research firm. This is our specialty.

We offer two alternatives: (1) we will guide and assist you to gather information and data that you need without employing an outside firm or (2) we will perform specific market research activities for you at low cost taking your limited financial resources into account, e.g. market or marketing surveys, internet market research surveys, B2B market research, B2C market research, business partner research, consumer satisfactions survey.

Please talk to us. You may be surprised how much can be achieved without a large investment in time and money. Please remember: (1) we are “on the ground” in the USA, Europe/Germany and Japan. (2) We are not primarily number crunchers – we are businessmen with a proven record. We will get things done for you!